muji usa online store

Image: Racked

I am so happy to announce that Japanese minimalist retailer MUJI now has an online store for their US shoppers!

If you are not already familiar with MUJI through their selections at the MOMA store or their retail store on Broadway in New York, it is a brand that designs everything (and I do mean everything) with "beauty through simplicity" as a constant design concept. They produce an extremely complete range of household projects at affordable prices. It's kind of like a Japanese modernist interpretation of Target.

Here is a beautiful description of their brand from their website:

"MUJI is not a brand whose value rests in the frills and “extras” it adds to its products.
MUJI is simplicity - but a simplicity achieved through a complexity of thought and design.
MUJI’s streamlining is the result of the careful elimination and subtraction of gratuitous features and design unrelated to function.
MUJI, the brand, is rational, and free of agenda, doctrine, and “isms.” The MUJI concept derives from us continuously asking, “What is best from an individual’s point of view?”
MUJI aspires to modesty and plainness, the better to adapt and shape itself to the styles, preferences, and practices of as wide a group of people as possible. This is the single most important reason people embrace MUJI."