Sunday, November 22, 2009

customer service in an internet world

{Image: slashgear}

I just read an interesting article about Apple's success in customer service and retail experience. I don't understand why everyone hasn't adopted the customer service business model...shouldn't providing a positive customer experience be a priority for all businesses, whether they be restaurants, pharmacies, boutiques, electronics stores, or any other sort of retail establishment?

Apple is no longer the Nordstrom Tech, they're the New Nordstrom

We live in an internet world, so I do think that Nordstrom needs to update their customer service model to include more web-related interfaces. Not everyone wants to deal with a human face-to-face when they are shopping, but they still want a happy and pleasing experience.

Let's figure out how to do that...

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