felix rey for target early release

(images courtesy of nitrolicious)

Once again, Target has pulled a sneaky tactic and released its designer line at at retail store before the official launch date. I spotted the Felix Rey for Target handbag line at the Atlantic Avenue store in Brooklyn on Wednesday, March 4, when the launch date is supposed to be March 29. If you are interested in snagging these bags before they are gone, I suggest checking your local Target now because by March 29 they could all disappear.

Addressing the same issue, I was actually at Target for the first day of the launch of the McQ line which, judging by the completely empty racks in the McQ section, must have also hit the floor many days earlier. Get your calendar straight Target...some of the fashion-obsessed mark our calendars for these things...

The designers Lily Band and Sulaika Zarrouk designed the line of Felix Rey for Target bags with a crisp structured feel of thick linen with beach-inspired designs and large gold shell clasps. Although I can't attest to the length of time that the bags will hold up, I did appreciate that the bags seemed solidly constructed. I was extremely tempted to get the beautiful coral bag...I just have a hard time keeping white fabric bags clean...